G is for Gravitational Marketing

What does marketing have in common with freelance writing?

I first came across two unusual characters through the internet when I received a link to Gravitational Marketing with Travis Miller and Jimmy Vee. The 2003 recession had taken my business, Shiatsu Therapy, a few steps backwards with clients cancelling and new prospects difficult to come across. I was networking and giving the usual sixty second introductions and being congratulated on the presentation, which was a positive, but not very productive. It was, however, all I knew.

"Same is lame," was the headline that grabbed me first. I realized that for all the goodwill generated by my talking, as a business that depended on a big funnel I had to do more (fortunately my clients felt better after four to six visits and had to be replaced.)

Gravitational Marketing is all about being memorable, all about our particular presentations standing out. As a freelance writer our work also has to stand out. We have to be a master of marketing to attract readers, editors and journalists to our articles. The easiest but perhaps the hardest way to do this is to get these people to continually come back to us, rather than going to one of the other thousands of writers in the world.We have to attract them.

Gravitational Marketing comes through our:

• Message
• Market
• Media

We all have a message, each and every writer in the world, our market is out there waiting for our information
what can make all the difference is our media. The A-Z Challenge, Twitter, Facebook and even for many of us Linkedin are our passages to success.
Our message is the communication we need to pass on:
Our market are our targets ( Travis and Jimmy talk about a rule of thirds)
Our media newspapers, magazines, television, radio, mail, telephone, networking and the internet.
Our actions depend upon our particular strengths but, without doubt we have to "do something" the world is full of words written by people still unknown to us. They simply didn't or couldn't transmit their message.

For the record:
At the next networking meet, I talked about my business while doing squats, told the delegates the name of my company whilst doing sit ups and finished by swinging my leg over the top of a chair. Did it make a difference. You bet, because when I went to other meetings people talked about my performance and even expected it. The result. In the midst of another recession Balance Health and Fitness is still operating and re-growing our client base and I am still writing and presenting as a practitioner and writer of articles.
So, for me a huge thank you to Travis Miller and Jimmy Vee of Gravitational Marketing and for articles on personal fitness and corporate wellness go to www.balancehealth-fitness.co.uk

www.gravitationalmarketing.com