It seems that everyone talks about keywords now, SEO, Articles and all writing in between. If you want to make any impact now and especially if you want to earn money from your words it's vital to begin your work with words that "everyone" use to search for information.
How can we maximise the benefits of readers coming to our sites:
- Google and Yahoo Alerts
- Alerts from newspapers and journals
- Trade magazines
- Social media
The best ways to gather a shopping basket of this material has been to tap into online stores where a search of the subjects we cover have already been sorted by quantity and quality. It is also an opportunity to listen-in on conversations amongst potential clients, what question are they asking? What issues are they discussing and what experiences are they recalling?
Check out the goals and complaints of customers and your "lists" and read the newspapers and journals for headlines. The professionals do this for a living and there has to be a reason that millions of people are drawn to one paper or magazine over another. It's often in how each particular story is covered.
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